Our Story
TheyRU began as a small family venture founded by Ethan and Diane Schneider, together with their son Jon and daughter‑in‑law Cassy. Creativity runs deep in the Schneider family, inspired by Ethan’s father, Michael — a witty, prolific writer who taught them to appreciate the power of language and the impact a single phrase can have on how we see the world.
The name “TheyRU” is a made‑up contraction of the words “they are you.” It was born from a simple but powerful question:
Who exactly are “they?"
A True Story
Where the Power of Critical Thinking & Ingenuity Shape Our Future
TheyRUniversity is where life lessons begin, and where wondrous imagination and creativity begin. Common sense alone is not enough.
It is the school of hard knocks that will teach you the hardest, and most valuable lessons of all. Lessons you won't find in a textbook, other than to recognize that history repeats itself. But fail to educate yourself, and common sense alone will also blind you.
We believe in:
People teaching people.
Curiosity and open-mindedness.
Self-directed learning and autonomy.
Uncommon solutions to uncommon problems.
The Power of "I"